Because social networking sites reach such a wide range of people, businesses are able to increase their customer base. By using these sites, businesses can advertise, give coupons, and give personalized customer service. In this way, a corporation increases the likelihood that customers will be satisfied with their products or services. And if the customers are not satisfied, they have a fast and simple way to provide feedback.
Because customers are able to receive information so quickly, there is a greater chance that they will continue their patronage. In this way, using current technology is very beneficial in increasing a customer-business relationship.
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